This entry in my ongoing series of video blogs “Leadership in the Information Age,” is called “Does Opportunity Knock?”

Instead of developing something new, we often simply try to make something established and understood incrementally better or faster. Sticking to “the way we’ve always done it” creates obsolescence. Henry Ford said that if he had asked people what they wanted, they’d say ‘faster horses.’ But Ford saw an opportunity for the automobile.

Go out and look for opportunity. One possibility is “tiger teams.” These teams are dedicated to finding the opportunity to do something better, to refine a process, or find that instant where an automobile can be created instead of just faster horses.

You’re looking for the opportunity to provide customers with an experience that far exceeds their expectations, and a new perspective may be better than incrementalism.

So listen in and learn the answer to the question, “Does Opportunity Knock?” in this video. In it, you’ll discover how opportunity can be another word for inspiration.